I know that every time that Google makes a change either to their algorithm or search results (i.e Instant) people signal the end of SEO, but in Googles latest change they appear to be affecting both organic SEO and PPC ads.
Patrick Altoft at BlogStorm has posted about the recent change in Googles search results pages for localised terms, in his post he shows an image of the results, but below I will show the same image scrolled slightly.
Notice that the map now covers the PPC ads on the right hand side? Also notice that despite scrolling there are still no organic search results, all local.
So what does this mean for SEO? Well at the moment nothing, as nothing has been conformed by Google and this could just be a test. Also the results are not always as aggressive. I.e. for the term [Liverpool Restaurants] the results are slightly different but much closer to how they used to appear.
So whats the message here regarding this change? As always don’t panic. Wait, Monitor, analyse, compare and then react.