Everyone knows how to find websites within their niche but when it comes to contacting them for a link they often get it wrong. Link builders in general seem to forget that links reflect online relationships and very few people will respond to an email looking as if you’re asking for a one night stand – anyone that does is a link wh*re and possibly somewhere you wouldn’t want a link in the first place.
When contacting someone for a link, make sure you get their information correct, make it personalised to them, some tips on how to do this are:
- Include their website URI within the subject and their name within the greeting – this makes the email look less like spam and more personal.
- Look through their website and include anything you liked within the email – webmasters love compliments and the more you give the better, giving specific details to once again make the email more personalised to them.
- Don’t ask for a link in the first email, instead start a conversation and save the request until further down the line – this will help you establish what USP you can use to gain the link.
Time Saving Techniques
Sending personalised emails is something that can take up a fair chunk of your time and can limit the amount of people you can contact per day – so how do we automate this?
- Create a list of websites within an Excel document that lists the following information
- The website URI
- The webmaster’s name
- The thing(s) you like about his website
- Create a template email leaving room for the above information
- Create an Excel script to bulk email
The Second Date
Because you are providing personalised information within your email template it looks less like spam, you are more likely to get a response and you are more likely to get a link – sadly after the first email there is no way to reply in bulk but you won’t be sending as many emails this time because only those interested in you will reply.
Use the second email to give the webmaster some tips on how to improve his website, tell him you’re now following him on Twitter and Facebook. If he owns a blog start commenting on there – these are all great things that reinforce that you are someone he/she should trust and will pave the way to gaining a link – the light is at the end of the tunnel.
Time to “Put Out”
As everyone not from Falkirk knows the 3rd date is usually where you get lucky. You will know quite a bit about them from following their Twitter feed and Facebook shares, they know who you are and trust you because of the advice you gave and previous interactions leading up to this so now you can freely drop into the conversation the fact that you have that piece of great content or that killer product on your website that you thought they may be interested in.
If you word your email correctly there is a great chance that you will complete your goal and get that nice juicy link back to your website, just remember that no tactic has a 100% success rate and may take further dates to get the job done.
Since I have a few websites up and running I regularly receive requests for links I thought it would be fun to share a few templates that maybe you shouldn’t copy:
Special thanks to Ben for the proof reading and grammar checks.